Summary:Sap CRM functional/Techinical Opportunity business processing
You use this business process to maintain and
qualify opportunities, which are recognized possibilities for business, for
example, the sale of products or services. An opportunity can result from a
trade fair, sales deal, bid invitation, or from a lead with the status Hot.
The opportunity makes up the framework for displaying sales projects from the
beginning, and monitoring their success.
An opportunity goes through a sales cycle that
is characterized by different sales stages. Different activities are carried
out in each sales stage. The sales cycle is determined from the point of view
of time, by the start date and expected end date of an opportunity.
Process
The following business process runs in SAP CRM:
1.
Create opportunity
2.
Maintain sales team and distribute opportunity
(internally or externally)
You
put the sales team together, and enter members of the sales team in the
opportunity.
You
then distribute the opportunity, either internally or externally. In internal
distribution, you, for example, as the sales representative or sales manager,
enter an internal employee as the employee responsible for
the opportunity.
In
external distribution you, in this case, as the channel manager, enter a channel partner as a sales
partner and you dispatch the opportunity for
further processing for this channel partner, by setting the status to Dispatched
to partner
3.
Assign products or product categories
You
enter the relevant products or product categories pertaining to the prospect.
4.
Plan activities per phase
According
to Customizing settings, SAP CRM creates an activity plan that proposes
specific activities (business activities and tasks) for the different stages of
the opportunity.
You
activate the required activities, and add new ones as required. In this way,
you put together a specific activity plan for the opportunity.
5.
Qualify opportunity
You
qualify the opportunity by using the opportunity assessment (questionnaire),
together with the chance of success calculated by the system resulting from the
assessment (questionnaire). Through Customizing, you can prompt the user with
an assessment when the value of a parameter crosses a threshold value.
On
this basis, you decide whether the project is to be continued (go/no go
decision).
6.
Use further elements of sales methodology
(optional)
You
work with other elements of the sales methodology, such as the buying center,
project goals, and competitor information.
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